MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on scheduled programming via satellite. In more info contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and o